(New York, February 16, 2012): While the fashion-frenzied were lining up at Lincoln Center for New York Fashion Week, Nottevera was quietly serving champagne to a select group of industry insiders and VIP customers in its sleek midtown showroom.
As with the prior year, the company eschewed the catwalk, opting instead to present its Fall/Winter 2012/13 collection on mannequins in its showroom, thus allowing guests to get a closer look at the clothes. About 40 guests were on hand for the presentation.
“We like the presentation format” said Nottevera’s Chairman & CEO Sam Hinedi, adding: “it’s more informal than a runway show and it offers our guests the opportunity to see and feel first-hand our products. It also allows us more direct contact with our customers”.
The new Nottevera collection will be available exclusively online at www.nottevera.com starting mid-2012.
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